Creative and Interesting Advertisement Campaigns Promoting Weight Loss.
Sport Batel Gym - Elevator This advertisement campaign was created keeping businessmen and women in view; stickers were placed in elevators of commercial buildings which made the floor panel work like a weighing scale, with the floor numbers now converted into the kilograms going up and down. Apart from the weight unit (kg), the sticker had a message about the benefits of working out.
MyBody Gym: ‘It’s time to join MyBody Gym’. This one is really cute; the baby elephant is following the overweight lady instead of his/her elephant mom.
Fitness First - Bus Stop: Another beautiful and creative concept; this campaign was created by N=5 for Fitness First. A bus stop bench was converted into a scale that will display the weight of people sitting on it, or reminding overweight people its time to join the gym.
Weight Watchers - Long Bus: ‘Watch yourself change.’
Special K - Weight Stretch: Another beautiful concept; stretch posters were attached to the back of weight machines; when the lines of the weights were stretched the woman in the poster slimmed up.
Weight Watchers - Entrance/Exit doors: An interesting concept which speaks aloud about self with the logo of Weight Watchers in between the doors are labeled entrance and exit.
AnnaNas Beauty and Slim Centre: ‘This kilo has been lost thanks to our weight loss program. Even you can lose weight at AnnaNas’.
No diet, No …..: In this advertisement campaign, beautiful wedding cakes were prominently displayed at popular cake shops. And the groom figurine atop the cake was overweight and the bride was missing. It was to drive home the message that a fit body increases one’s attraction quotient. Or that reminding overweight people that they’re unattractive & will never marry.
Active Life Movement - Superhero: ‘Keep obesity away from your child.’
Fit Light Dairy - Sharon Stone: ‘Forget about it. Men’s preference will never change. Fit Light Yogurt.’
Weight Watchers - Slim screen:
Weight Watchers - Weight Loss Boomerang: This boomerang was handed to people in the street.
Palladium Fitness Center - Entrance/Exit doors:
Guarana Antarctica Diet - Stop growing:
Diet Shake And Coca-Cola Light:
Sportplausch Wider And Metropolis Gym:
Antarctica Diet Guarana And Laemthong Low Fat Milk:
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